” I’ll Be Homeless for Christmas ” Uses airbnb to Highlight the Issue of Affordable Housing in Calgary

Mustard Seed campaign uses airbnb ads to raise awareness for homelessness

From CBC News, December 20, 2014

‘I’ll Be Homeless for Christmas’ lists spaces for rent where people actually sleep in Calgary. Travellers looking online for a short-term rentalĀ in Calgary over the holiday season may be offered a few cheap but less-than-appealing listings. For $20 dollars a night, the listing reads that you can sleep next to a garbage dumpster. It’s a part of a campaign to raise awareness about the lack of affordable housing in Calgary