Ad and Counter-Ad: The War Over airbnb in New York City Gets Personal

“The Dumbest Person in Your Building Is Passing Out Keys to Your Front Door!”

From New York, September 23, 2014

As the graffiti spread upward to Harlem and outward to Brooklyn and Queens, it started to become clear that this was no run-of-the-mill ad defacement; it was a countercampaign, the latest battle in a full-scale war over Airbnb, one pitting analog against digital, old school versus new school, East Coast against West Coast, rich versus poor. At stake was nothing less than the Spirit of New York.

airbnb graffiti